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Hardcover | $65.00 Short | £44.95 | ISBN: 9780262194624 | 638 pp. | 7.5 x 11 in | 202 illus., 20 color| November 2001
Paperback | $34.00 Trade | £23.95 | ISBN: 9780262692953 | 638 pp. | 7.5 x 11 in | 202 illus., 20 color| August 2003

Times Square Roulette

Remaking the City Icon


The spectacularly successful transformation of Times Square has become a model for other cities. From its beginning as Longacre Square, Times Square's commercialism, signage, cultural diversity, and social tolerance have been deeply embedded in New York City's psyche. Its symbolic role guaranteed that any plan for its renewal would push the hot buttons of public controversy: free speech, property-taking through eminent domain, development density, tax subsidy, and historic preservation.

In Times Square Roulette, Lynne Sagalyn debunks the myth of an overnight urban miracle performed by Disney and Mayor Giuliani, to tell the far more complex and commanding tale of a twenty-year process of public controversy, nonstop litigation, and interminable delay. She tells how the troubled execution of the original redevelopment plan provided a rare opportunity to rescript it. And timing was all: the mid-1990s saw rising international corporate interest in the city as a mecca for mass-market entertainment and synergistic merchandising. Sagalyn details the complex relationship between planning and politics and the role of market forces in shaping Times Square's redevelopment opportunities. She shows how policy was wedded to deal making and how persistent individuals and groups forged both.

About the Author

Lynne B. Sagalyn is the Earle W. Kazis and Benjamin Schore Director of the MBA Real Estate Program at the Columbia University Graduate School of Business.


"... Magisterially copious...", James Gardner, New York Sun
"... masterly ... full of eye-opening material.", Adam Gopnik, The New Yorker
"If, as Lynne Sagalyn asserts, 'the deal is in the details,' then this book is the real deal.", Alexander J. Reichl, Architecture


This book received Honorable Mention in the category of Architecture and Urban Studies in the 2001 Professional/Scholarly Publishing Annual Awards Competition presented by the Association of American Publishers, Inc.