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Hardcover | $40.00 Short | £27.95 | ISBN: 9780262122443 | 112 pp. | 5.75 x 8 in | September 2001
Paperback | $17.95 Trade | £12.95 | ISBN: 9780262621533 | 112 pp. | 5.75 x 8 in | September 2001

Utopian Entrepreneur


A heady hybrid of critical thinking, personal narrative, and economic analysis, Utopian Entrepreneur is a field manual for those who want to do socially positive work in the context of business. One of the few Silicon Valley veterans who participated in all four of the major computer tech bubbles—games, multimedia, virtual reality, and dot-coms—Brenda Laurel is known for injecting humanistic values into computer-based media.

Laurel interweaves her ideas on how to conduct socially progressive business with the saga of her experiences with the Interval Research Corporation and as the founder of the pioneering girls' software company Purple Moon.

About the Author

Brenda Laurel is Chair of the graduate Media Design Program at Art Center College of Design in Pasadena, California and was the co-founder of Purple Moon. She is the author of Utopian Entrepreneur (MIT Press, 2001).


"A guide to those seeking socially positive work in the business world."—Publishers Weekly

"A worthy manual for anyone striving to create a successful business model out of socially positive work."—Christy Mulligan, New Jersey Computer User Magazine

"This small book achieves consciousness and pleasure through design and word with an added appeal to touch."—Marcell Hackbardt, Afterimage

"In a better world, the road to wealth would be lined with people like Laurel."—Noah Robischon, Entertainment Weekly