A heady hybrid of critical thinking, personal narrative, and economic analysis, Utopian Entrepreneur is a field manual for those who want to do socially positive work in the context of business. One of the few Silicon Valley veterans who participated in all four of the major computer tech bubbles—games, multimedia, virtual reality, and dot-coms—Brenda Laurel is known for injecting humanistic values into computer-based media.
Laurel interweaves her ideas on how to conduct socially progressive business with the saga of her experiences with the Interval Research Corporation and as the founder of the pioneering girls' software company Purple Moon.
About the Author
Brenda Laurel is Chair of the graduate Media Design Program at Art Center College of Design in Pasadena, California and was the co-founder of Purple Moon. She is the author of Utopian Entrepreneur (MIT Press, 2001).
—Donald A. Norman, Nielsen Norman Group, author of The Invisible Computer
—Donna L. Hoffman, Co-Director, eLab, Vanderbilt University
—Bruce Sterling, author of Shaping Things
—Jessica Helfand, Helfand Drenttel Studio, and Lecturer, Yale School of Art