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Five Minutes with Luis Perez-Breva

Five Minutes with Luis Perez-Breva

Innovating is for doers: you don’t need to wait for an earth-shattering idea, but can build one with a hunch and scale it up to impact. Luis Perez-Breva discusses his new book, Innovating: A Doer's Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong. Catch his talk at the MIT Press Bookstore on Tuesday, March 21st at 5:30pm to hear more.

Your book is a “doer’s manifesto.” Who are “doers”?

There are many ways to look at them. A doer is anybody who thinks about trying something first before stressing out about whether this will be a dramatic multibillion dollar enterprise at the end of the day.  These are people who fix stuff when they see it’s broken (at your home or somewhere else), people whose first instinct when they see a problem is to put a few pieces together and see if they can make it make sense. It’s people who can only understand things when they connect their brain and their hands. We call them hackers, hobbyists, nerds, DIY enthusiasts.