Barry M. Katz

Barry M. Katz is Professor of Industrial and Interaction Design at California College of the Arts, Consulting Professor in the Design Group, Department of Mechancial Engineering, at Stanford University, and Fellow at IDEO, Inc. He is coauthor of Change by Design, with Tim Brown, and NONOBJECT, with Branko Lukić (MIT Press).

  • Make It New

    Make It New

    A History of Silicon Valley Design

    Barry M. Katz

    The role of design in the formation of the Silicon Valley ecosystem of innovation.

    California's Silicon Valley is home to the greatest concentration of designers in the world: corporate design offices at flagship technology companies and volunteers at nonprofit NGOs; global design consultancies and boutique studios; research laboratories and academic design programs. Together they form the interconnected network that is Silicon Valley. Apple products are famously “Designed in California,” but, as Barry Katz shows in this first-ever, extensively illustrated history, the role of design in Silicon Valley began decades before Steve Jobs and Steve Wozniak dreamed up Apple in a garage.

    Offering a thoroughly original view of the subject, Katz tells how design helped transform Silicon Valley into the most powerful engine of innovation in the world. From Hewlett-Packard and Ampex in the 1950s to Google and Facebook today, design has provided the bridge between research and development, art and engineering, technical performance and human behavior. Katz traces the origins of all of the leading consultancies—including IDEO, frog, and Lunar—and shows the process by which some of the world's most influential companies came to place design at the center of their business strategies. At the same time, universities, foundations, and even governments have learned to apply “design thinking” to their missions. Drawing on unprecedented access to a vast array of primary sources and interviews with nearly every influential design leader—including Douglas Engelbart, Steve Jobs, and Don Norman—Katz reveals design to be the missing link in Silicon Valley's ecosystem of innovation.

    • Hardcover $31.95 £26.00
    • Paperback $19.95 £15.99
  • NONOBJECT

    NONOBJECT

    Branko Lukić and Barry M. Katz

    What happens when designers think beyond the object to creative positive, unexpected design experiences.

    The “objective” world is one of facts, data, and actuality. The world of the “nonobject” is about perception, experience, and possibility. In this highly original and visually extravant book, Branko Lukic (an award-winning designer) and Barry Katz (an authority on the history and philosophy of design) imagine what would happen if design started not from the object but from the space between people and the objects they use. The “nonobject,” they explain, is the designer's personal experiment to explore our relation to the observable world. So they show us an umbrella that puts us in a harmonious relationship with nature by sending falling rain rushing through the handle from an upturned top that resembles a flower; a spoon with a myriad of tiny bowls that allow us to savor our soup; a “superpractical” cell phone with keypad, speaker, and microphone on every surface. They imagine the ideal material, “Thinium,” incredibly thin and incredibly strong, environmentally and aesthetically beneficial. They show us clocks and watches that free us from time told by artificial demarcation and consider the possibility of a digital camera that captures the part of the scene we didn't see. In NONOBJECT, product design meets philosophy, poetry, and the theater of the imagination. The nonobject fills us with surprise and delight.

    • Hardcover $32.95 £28.00