Daniel Lerner

  • Psychological Warfare Against Nazi Germany

    Psychological Warfare Against Nazi Germany

    The Sykewar Campaign, D-Day to VE-Day

    Daniel Lerner

    This first full analysis and description of psychological warfare conducted by the United States and British armies against Germany was published in 1949 and has since become a standard reference on World War II propaganda. Its appearance in paperback provides an opportunity for a clear appraisal of this unique campaign and of how it defined the ancient and recurrent problems of psychological warfare to suit the needs of the moment. There are chapters on policy, personnel, media, methods of operation, and effectiveness, as well as reproductions of typical propaganda leaflets, charts, and newspapers used against the Germans. For those who still debate the effects of the Allied "unconditional surrender" policy on the German people, Dr. Lerner offers discussion from a propagandist's point of view. The book also contains an essay from the British side by Richard H. S. Crossman.

    In a new introduction to the book, the author remarks on the importance of the Sykewar campaign for modern warfare, while William E. Griffith summarizes developments in the use of propaganda since World War II—particularly regarding Cold War policies that have necessitated a shift in the focus of psychological warfare from the masses to the elites.

    • Hardcover
    • Paperback $50.00 £40.00
  • Euratlantica

    Changing Perspective of the European Elites

    Daniel Lerner and Morton Gorden

    This is the first study of contemporary history based on systematic and sustained interviews with major history makers during the eventful second decade of the postwar period (1955-1965). The European Elite Panel Survey (TEEPS) conducted five successive waves of interviews with opinion leaders and policymakers in Britain, France, and Germany, as well as a special survey among the “European” decision-makers in Brussels.

    In their reshaping of personal and public expectations, European elites have turned from inherited ideologies toward pragmatism, from nationalism toward transnationalism, from parochialism toward pluralism. Why and how these transformations have come about form the themes of this enlightening and important study which provides valuable keys to the future of NATO and Euratlantica in the world arena.

    The changing perspectives of the continental elites as they faced the crucial issues of public policy in a critical decade are looked at from an historical and contextual point of view – based on the unique personal portraits and political opinions of the European leaders, as revealed through interviewed. The book is descriptive and data-based; its interpretations are derived by the modern analytic methods of opinion-attitude methodology, multivariate analysis, and computer-processing. It provides an indispensable source of knowledge for leaders of opinion, students of comparative politics and international relations, and informed citizens. Its lucid style enables the general reader, as well as the specialist, to assimilate the book's data and conclusions.

    The major focus of the authors is on the evolution of European-American relations as a key to the future of world politics. They show that the European elites, among whom anti-Americanism is an occasional sport rather than a chronic ailment, consider the “American nexus” indispensable for the well-being of their continent. Indeed, it is by their changing perspectives on world politics are being shaped.

    Those who influence the making of policy as well as those who study its effects will find Euratlantica a key work in the critical years ahead as the post-Gaullist debate on NATO's future opens the way to even deeper discussions of the technological gap, Atlantic “partnership,” aid to the developing areas, and, indeed, the future of Western society in a changing and risky world environment.

    ContentsPart A: Contexts • Introduction • Chapter One, Europe and Atlantica: The American Nexus • Chapter Two, Europe in the World Community • Chapter Three, The Story of This BookPart B: Issues • Introduction • Chapter Four, Protection: Military Issues • Chapter Five, Prosperity: Economic Issues • Chapter Six, Prestige: Ranking the NationsPart C: Transformations • Introduction • Chapter Seven, Evaluations and Expectations: Projecting New Images • Chapter Eight, Ideology and Identity: Reshaping Old Values • Chapter Nine, Postures and Processes: The Nations in TransitionPart D: Perspectives • Introduction • Chapter Ten, The New Pragmatism: Consensus in Diversity • Chapter Eleven, The View from Brussels • Chapter Twelve, Euratlantic Retrospects and Prospects • Eight Annexes • Notes • Index

    • Hardcover $33.00
    • Paperback $3.95
  • World Revolutionary Elites

    Studies in Coercive Ideological Movements

    Harold D. Lasswell and Daniel Lerner

    This volume from The M.I.T. Studies in Comparative Politics Series is especially recommended to those interested in comparative politics, government, or law. World Revolutionary Elites presents studies in depth of four classic political uprisings of our time and of the elites who led them: the Politburo in Russia; the Fascists in Italy; the Nazis in Germany; the Kuomintang and Communists in China. In each study, the authors examine the background and character of the revolutionary elites; the conditions in each country that spawned the rebellion; and the ideological means by which these elites achieved and held power.

    In recent years the study of revolutionary elites has come to occupy a prominent position on the research agenda of political scientists, historians, and other scholars in the social and behavioral fields. “... our type of Anglo-Saxon parliamentary democracy has not been able to provide the model for successful political organization” in many parts of the world. It is a matter of scientific interest to learn why this is so; it is a matter of policy concern to find ways of altering this situation..For these reasons, World Revolutionary Elites is a valuable work.

    This study begins with a definition of political elites in terms of social and decision processes. The next chapter contains a discussion that also offers the framework for the specific investigations of the elites in Russia, Italy, Germany, and China that follow. The work concludes with an analysis of these coercive ideologists.

    Long out of print and difficult to obtain in libraries, three of the four studies were originally done for the Hoover Institute at Stanford.

    • Hardcover $15.00
    • Paperback $3.95

Contributor

  • The Prestige Press

    A Comparative Study of Political Symbols

    Ithiel de Sola Pool

    This book compiles one of the major world attention surveys from the early period of content analysis. Originally produced by the RADIR Project at the Hoover Institution, The Prestige Press seeks to provide ways of measuring the ideological and social trends that constitute “the world revolution of our time.” As an exploratory work in the statistical tabulation and analysis of communication symbols, the significance of this study lies as much in its research methodology as in its substantive results.

    To measure the fluctuations of political concepts, Professor Pool and his colleagues traced the flow of symbols in newspaper editorials of the “prestige papers” in Britain, France, Germany, the Soviet Union, and the United States from 1890-1950. Counting editorials containing each of several hundred key symbols, the study documents some interesting trends in contemporary belief systems and related social phenomena—particularly those pertaining to democracy and authoritarianism, nationalism and internationalism, violence and peace, “self” and “other.”

    Some of these trends have become more evident today. For instance, Professor Pool in his introduction to this new edition notes an increased emphasis on symbols relating to mass participation in democracy; a growing focus on violence in American society; and a continuing trend toward nationalism in the Soviet Union. On the other hand, Pool's investigation found that the other countries studied are paying increased attention to the outside world.

    This early study exemplifies the research techniques developed in pre-computer days, but Pool indicates that they can be readily adapted to new procedures of quantitative analysis. Since the advent of computers has revived interest in content analysis, the book will prove useful in related applications in the fields of sociology, political science, and international relations.

    This is the eleventh volume in the M.I.T. Comparative Politics Series.

    • Hardcover $15.00
    • Paperback $6.95