Donald A. Norman

Business Week has named Don Norman one of the world's most influential designers. He has been both a professor and an executive: he was Vice President of Advanced Technology at Apple; his company, the Nielsen Norman Group, helps companies produce human-centered products and services; and he has been on the faculty at Harvard, the University of California, San Diego, Northwestern University, and KAIST, in South Korea. He is the author of many books, including The Design of Everyday Things, The Invisible Computer (MIT Press), Emotional Design, and The Design of Future Things.

  • The Design of Everyday Things, Revised And Expanded Edition

    The Design of Everyday Things, Revised And Expanded Edition

    Donald A. Norman

    A fully updated and expanded edition of Don Norman's classic and influential work, which pioneered the application of cognitive science to design.

    Even the smartest among us can feel inept as we try to figure out the shower control in a hotel or attempt to navigate an unfamiliar television set or stove. When The Design of Everyday Things was published in 1988, cognitive scientist Don Norman provocatively proposed that the fault lies not in ourselves, but in design that ignores the needs and psychology of people. Fully revised to keep the timeless principles of psychology up to date with ever-changing new technologies, The Design of Everyday Things is a powerful appeal for good design, and a reminder of how—and why—some products satisfy while others only disappoint.

    • Paperback $26.95 £17.99
  • Living with Complexity

    Living with Complexity

    Donald A. Norman

    Why we don't really want simplicity, and how we can learn to live with complexity.

    If only today's technology were simpler! It's the universal lament, but it's wrong. In this provocative and informative book, Don Norman writes that the complexity of our technology must mirror the complexity and richness of our lives. It's not complexity that's the problem, it's bad design. Bad design complicates things unnecessarily and confuses us. Good design can tame complexity.

    Norman gives us a crash course in the virtues of complexity. Designers have to produce things that tame complexity. But we too have to do our part: we have to take the time to learn the structure and practice the skills. This is how we mastered reading and writing, driving a car, and playing sports, and this is how we can master our complex tools.

    Complexity is good. Simplicity is misleading. The good life is complex, rich, and rewarding—but only if it is understandable, sensible, and meaningful.

    • Hardcover $28.95 £25.00
    • Paperback $21.95 £17.99
  • The Invisible Computer

    The Invisible Computer

    Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution

    Donald A. Norman

    From "Science Finds, Industry Applies, Man Conforms" (motto of the 1933 Chicago USA World's Fair)—to "People Propose, Science Studies, Technology Conforms" (Donald Norman's person-centered motto for the twenty-first centuray).

    Technologies have a life cycle, says Donald Norman, and companies and their products must change as they pass from youth to maturity. Alas, the computer industry thinks it is still in its rebellious teenage years, exulting in technical complexity. Customers want change. They are ready for products that offer convenience, ease of use, and pleasure. The technology should be invisible, hidden from sight.

    In this book, Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer, says Norman, is to start over again, to develop information appliances that fit people's needs and lives. To do this companies must change the way they develop products. They need to start with an understanding of people: user needs first, technology last—the opposite of how things are done now.

    • Hardcover $12.75 £10.99
    • Paperback $35.00 £28.00
  • The Design of Everyday Things

    The Design of Everyday Things

    Donald A. Norman

    A bestseller in the United States, this bible on the cognitive aspects of design contains examples of both good and bad design and simple rules that designers can use to improve the usability of objects as diverse as cars, computers, doors, and telephones.

    Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault lies in product design that ignore the needs of users and the principles of cognitive psychology. A bestseller in the United States, this bible on the cognitive aspects of design contains examples of both good and bad design and simple rules that designers can use to improve the usability of objects as diverse as cars, computers, doors, and telephones.

    • Paperback $24.95 £20.00

Contributor

  • Falling for Science

    Falling for Science

    Objects in Mind

    Sherry Turkle

    Passion for objects and love for science: scientists and students reflect on how objects fired their scientific imaginations.

    "This is a book about science, technology, and love,” writes Sherry Turkle. In it, we learn how a love for science can start with a love for an object—a microscope, a modem, a mud pie, a pair of dice, a fishing rod. Objects fire imagination and set young people on a path to a career in science. In this collection, distinguished scientists, engineers, and designers as well as twenty-five years of MIT students describe how objects encountered in childhood became part of the fabric of their scientific selves. In two major essays that frame the collection, Turkle tells a story of inspiration and connection through objects that is often neglected in standard science education and in our preoccupation with the virtual. The senior scientists' essays trace the arc of a life: the gears of a toy car introduce the chain of cause and effect to artificial intelligence pioneer Seymour Papert; microscopes disclose the mystery of how things work to MIT President and neuroanatomist Susan Hockfield; architect Moshe Safdie describes how his boyhood fascination with steps, terraces, and the wax hexagons of beehives lead him to a life immersed in the complexities of design. The student essays tell stories that echo these narratives: plastic eggs in an Easter basket reveal the power of centripetal force; experiments with baking illuminate the geology of planets; LEGO bricks model worlds, carefully engineered and colonized. All of these voices—students and mentors—testify to the power of objects to awaken and inform young scientific minds. This is a truth that is simple, intuitive, and easily overlooked.

    • Hardcover $28.95 £25.00
    • Paperback $20.00 £15.99