Herbert Spencer

Herbert Spencer (1924-2002) was a typographer, graphic designer, teacher of graphic design, and art director of the Lund Humphries publishing house from 1969 to 1988. He was editor of the journal Typographia and the Penrose Annual and Professor of Graphic Arts at the Royal College of Art.

  • Pioneers of Modern Typography, Revised Edition

    Pioneers of Modern Typography, Revised Edition

    Herbert Spencer

    A revised edition of the standard guide to the avant-garde origins of modern graphic design and typography, illustrated with many iconic examples.

    Since its first publication in 1969, Pioneers of Modern Typography has been the standard guide to the avant-garde origins of modern graphic design and typography. In this essential reference, Herbert Spencer shows how new concepts in graphic design in the early decades of the twentieth century had their roots in the artistic movements of the time in painting, poetry, and architecture. Spencer examines the "heroic" period of modern design and typography, the beginning of which he traces to the publication in Le Figaro of the Italian artist Manetti's Futurist manifesto. He discusses the work of such "pioneers" as El Lissitzky, Alexander Rodchenko, and Laszlo Moholy-Nagy. He examines the artistic background of the new concepts in graphic design, and traces the influences of futurism, Dadaism, de Stijl, suprematism, constructivism, and the Bauhaus. His text is profusely illustrated with examples of the new typography, shown in genres that range from posters and magazine covers to Apollinaire's "figurative poetry."

    This revised edition, which follows the revised and redesigned edition of 1983, includes a foreword by design critic Rick Poyner that discusses the important contributions to the history of graphic design made by Herbert Spencer.

    • Paperback $37.95 £32.00
  • Pioneers of Modern Typography, Revised Edition

    Herbert Spencer

    Since it was first published in 1969, it has served as the standard guide to the impact of twentieth century avant-garde movements on graphic design and typography.

    Graphic designers, typophiles, and students of the Modern Movement will welcome the reissue of this important source book. Since it was first published in 1969, it has served as the standard guide to the impact of twentieth century avant-garde movements on graphic design and typography. This revised edition has a more compact format and incorporates new materials and illustrations.Spencer's substantial introduction examines the origins and artifacts of the revolution in graphic design and carefully disentangles the respective influences of Futurism, Dadaism, De Stijl, Suprematism, Constructivism, and the Bauhaus. Spencer traces the interactions of the key personalities associated with these movements and presents concise biographical sketches of them.An album of color reproductions displays characteristic examples of the most important innovators' work, representing such genres as posters, magazine covers, letterheads, advertisements, and poems.

    • Paperback $22.00