Scott Brave

Scott Brave is Chief Technology Officer at Baynote, Inc.

  • Wired for Speech

    Wired for Speech

    How Voice Activates and Advances the Human-Computer Relationship

    Clifford Nass and Scott Brave

    How interactive voice-based technology can tap into the automatic and powerful responses all speech—whether from human or machine—evokes.

    Interfaces that talk and listen are populating computers, cars, call centers, and even home appliances and toys, but voice interfaces invariably frustrate rather than help. In Wired for Speech, Clifford Nass and Scott Brave reveal how interactive voice technologies can readily and effectively tap into the automatic responses all speech—whether from human or machine—evokes. Wired for Speech demonstrates that people are "voice-activated": we respond to voice technologies as we respond to actual people and behave as we would in any social situation. By leveraging this powerful finding, voice interfaces can truly emerge as the next frontier for efficient, user-friendly technology.

    Wired for Speech presents new theories and experiments and applies them to critical issues concerning how people interact with technology-based voices. It considers how people respond to a female voice in e-commerce (does stereotyping matter?), how a car's voice can promote safer driving (are "happy" cars better cars?), whether synthetic voices have personality and emotion (is sounding like a person always good?), whether an automated call center should apologize when it cannot understand a spoken request ("To Err is Interface; To Blame, Complex"), and much more. Nass and Brave's deep understanding of both social science and design, drawn from ten years of research at Nass's Stanford laboratory, produces results that often challenge conventional wisdom and common design practices. These insights will help designers and marketers build better interfaces, scientists construct better theories, and everyone gain better understandings of the future of the machines that speak with us.

    • Hardcover $8.75 £6.95
    • Paperback $35.00 £27.00

Contributor

  • Falling for Science

    Falling for Science

    Objects in Mind

    Sherry Turkle

    Passion for objects and love for science: scientists and students reflect on how objects fired their scientific imaginations.

    "This is a book about science, technology, and love,” writes Sherry Turkle. In it, we learn how a love for science can start with a love for an object—a microscope, a modem, a mud pie, a pair of dice, a fishing rod. Objects fire imagination and set young people on a path to a career in science. In this collection, distinguished scientists, engineers, and designers as well as twenty-five years of MIT students describe how objects encountered in childhood became part of the fabric of their scientific selves. In two major essays that frame the collection, Turkle tells a story of inspiration and connection through objects that is often neglected in standard science education and in our preoccupation with the virtual. The senior scientists' essays trace the arc of a life: the gears of a toy car introduce the chain of cause and effect to artificial intelligence pioneer Seymour Papert; microscopes disclose the mystery of how things work to MIT President and neuroanatomist Susan Hockfield; architect Moshe Safdie describes how his boyhood fascination with steps, terraces, and the wax hexagons of beehives lead him to a life immersed in the complexities of design. The student essays tell stories that echo these narratives: plastic eggs in an Easter basket reveal the power of centripetal force; experiments with baking illuminate the geology of planets; LEGO bricks model worlds, carefully engineered and colonized. All of these voices—students and mentors—testify to the power of objects to awaken and inform young scientific minds. This is a truth that is simple, intuitive, and easily overlooked.

    • Hardcover $28.95 £19.95
    • Paperback $17.00 £13.99