In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we’re no longer consuming objects but sensations, even lifestyles. In the new environment of brandscapes, buildings are not about where we work and live but who we imagine ourselves to be. In Brandscapes, Anna Klingmann looks critically at the controversial practice of branding by examining its benefits, and considering the damage it may do.
Combining formal argument with informal conversations and design proposals, Architecture at the Edge of Everything Else offers creative ideas for “thinking and acting architecture differently.” What makes the book unique (apart from its lively graphic format) is the freshness of its voices--young architects and emerging practitioners who for the most part have not published before. Interwoven with their proposals are conversations among these new voices and more established authors and practitioners, including Sanford Kwinter, Sylvia Lavin, K.
I paused at the stoop and thought this could be the basis of a good book. The story of a young man who went deep into the bowels of the academy in order to understand architecture and found it had been on his doorstep all along. This had an air of hokeyness about it, but it had been a tough couple of days and I was feeling sentimental about the warm confines of the studio which had unceremoniously discharged me upon the world.—from Down Detour Road
It is often suggested that architecture is more “real” than the other arts, more grounded and definitive. Yet even the most fundamental and concrete elements of architecture are often designed to conceal. This issue of Perspecta--the oldest and most distinguished student-edited architectural journal in America--embraces the paradoxical nature of the real, presenting it as a lens that magnifies the strategies and tactics of architecture, past, present, and future. How does architecture create real effects, change our built environment, and respond to crises?
In Architecture or Techno-Utopia, Felicity Scott traces an alternative genealogy of the postmodern turn in American architecture, focusing on a set of experimental practices and polemics that emerged in the late 1960s and early 1970s. Scott examines projects, conceptual work, exhibitions, publications, pedagogical initiatives, and agitprop performances that had as their premise the belief that architecture could be ethically and politically relevant.
While it is widely recognized that the advanced architecture of the 1970s left a legacy of experimentation and theoretical speculation as intense as any in architecture’s history, there has been no general theory of that ethos. Now, in Architecture’s Desire, K. Michael Hays writes an account of the “late avant-garde” as an architecture systematically twisting back on itself, pondering its own historical status, and deliberately exploring architecture’s representational possibilities right up to their absolute limits.
Architect Léon Krier’s doodles, drawings, and ideograms make arguments in images, without the circumlocutions of prose. Drawn with wit and grace, these clever sketches do not try to please or flatter the architectural establishment. Rather, they make an impassioned argument against what Krier sees as the unquestioned doctrines and unacknowledged absurdities of contemporary architecture.
The Grand Tour was once the culmination of an architect’s education. As a journey to the cultural sites of Europe, the Tour’s agenda was clearly defined: to study ancient monuments in order to reproduce them at home. Architects returned from their Grand Tours with rolls of measured drawings and less tangible spoils: patronage, commissions, and cultural cachet. Although no longer carried out under the same name, the practices inscribed by the Grand Tour have continued relevance for contemporary architects.
Artifacts (including works of architecture) play dual roles; they simultaneously perform functions and carry meaning. Columns support roofs, but while the sturdy Tuscan and Doric types traditionally signify masculinity, the slim and elegant Ionic and Corinthian kinds read as feminine. Words are often inscribed on objects. (On a door: “push” or “pull.”) Today, information is digitally encoded (dematerialized) and displayed (rematerialized) to become part of many different objects, at one moment appearing on a laptop screen and at another, perhaps, on a building facade (as in Times Square).
Perspecta 40Monster The Yale Architectural Journal edited by Marc Guberman, Jacob Reidel, and Frida RosenbergContemporary architecture is in many ways a monstrous thing. It is bigger, more broadly defined, increasingly complicated, more costly, and stylistically and formally heterogeneous--if not downright unhinged. Not only is the scale of the built environment expanding, but so is the territory of the architectural profession itself. A perfect storm of history, technology, economics, politics, and pedagogy has generated a moment in time in which anything seems possible.