In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11’s mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program.
After a decade and a half, human pluripotent stem cell research has been normalized. There may be no consensus on the status of the embryo—only a tacit agreement to disagree—but the debate now takes place in a context in which human stem cell research and related technologies already exist.
Emil du Bois-Reymond is the most important forgotten intellectual of the nineteenth century. In his own time (1818–1896) du Bois-Reymond grew famous in his native Germany and beyond for his groundbreaking research in neuroscience and his provocative addresses on politics and culture. This biography by Gabriel Finkelstein draws on personal papers, published writings, and contemporary responses to tell the story of a major scientific figure.
In mid-twentieth century France, the term “social space” (l’espace social)—the idea that spatial form and social life are inextricably linked—emerged in a variety of social science disciplines. Taken up by the French New Left, it also came to inform the practice of urban planning. In The View from Above, Jeanne Haffner traces the evolution of the science of social space from the interwar period to the 1970s, illuminating in particular the role of aerial photography in this new way of conceptualizing socio-spatial relations.
Although nature conservation has traditionally focused on the countryside, issues of biodiversity protection also appear on the political agendas of many cities. One of the emblematic examples of this now worldwide trend has been the German city of Berlin, where, since the 1970s, urban planning has been complemented by a systematic policy of “biotope protection”—at first only in the walled city island of West Berlin, but subsequently across the whole of the reunified capital.
For more than three thousand years, the science of astronomy depended on visible light. In just the last sixty years, radio technology has fundamentally altered how astronomers see the universe. Combining the wartime innovation of radar and the established standards of traditional optical telescopes, the “radio telescope” offered humanity a new vision of the universe.
In the middle of the nineteenth century, German and Austrian concertgoers began to hear new rhythms and harmonies as non-Western musical ensembles began to make their way to European cities and classical music introduced new compositional trends. At the same time, leading physicists, physiologists, and psychologists were preoccupied with understanding the sensory perception of sound from a psychophysical perspective, seeking a direct and measurable relationship between physical stimulation and physical sensation.
Uranium from Africa has long been a major source of fuel for nuclear power and atomic weapons, including the bomb dropped on Hiroshima. In 2002, George W. Bush claimed that Saddam Hussein had “sought significant quantities of uranium from Africa” (later specified as the infamous “yellowcake from Niger”). Africa suddenly became notorious as a source of uranium, a component of nuclear weapons. But did that admit Niger, or any of Africa’s other uranium-producing countries, to the select society of nuclear states? Does uranium itself count as a nuclear thing?
In Progressive Enlightenment, Leslie Tomory examines the origins of the gaslight industry, from invention to consolidation as a large integrated urban network. Tomory argues that gas was the first integrated large-scale technological network, a designation usually given to the railways. He shows how the first gas network was constructed and stabilized through the introduction of new management structures, the use of technical controls, and the application of means to constrain the behavior of the users of gas lighting.
The scanning tunneling microscope (STM) has been hailed as the "key enabling discovery for nanotechnology," the catalyst for a scientific field that attracts nearly $20 billion in funding each year. In Instrumental Community, Cyrus Mody argues that this technology-centric view does not explain how these microscopes helped to launch nanotechnology--and fails to acknowledge the agency of the microscopists in making the STM and its variants critically important tools.