Kevin Bethune at Books Inc. Palo Alto
February 6 @ 6:00 pm – 7:00 pm
Join acclaimed designer and bestselling author Kevin Bethune for a celebration of his new essay collection Nonlinear: Navigating Design with Curiosity and Conviction!
From the acclaimed designer and bestselling author of Reimagining Design, a nonlinear approach to navigating design’s nuances in pursuit of meaningful innovation.
In Nonlinear, Kevin Bethune shows us that we can reject trodden paths of digital or physical product creation by taking advantage of a nonlinear approach. To unlock meaningful innovation that breeds new and novel outcomes, he writes, teams need to embark on a journey into the proverbial forest of ambiguity, the result of a rapidly converging, dynamic, and exponentially changing landscape. The journey is less about getting it right or wrong, and more about using the information we have at our disposal to understand our choices and unlock new learning.