# Rudy E. Vuchinich

Rudy E. Vuchinich was formerly Professor of Psychology at the University of Alabama at Birmingham.

## Midbrain Mutiny

The Picoeconomics and Neuroeconomics of Disordered Gambling: Economic Theory and Cognitive Science

The explanatory power of economic theory is tested by the phenomenon of irrational consumption, examples of which include such addictive behaviors as disordered and pathological gambling. Midbrain Mutiny examines different economic models of disordered gambling, using the frameworks of neuroeconomics (which analyzes decision making in the brain) and picoeconomics (which analyzes patterns of consumption behavior), and drawing on empirical evidence about behavior and the brain.