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Biosensing Technologies in Everyday Life
Edited by Dawn Nafus

Today anyone can purchase technology that can track, quantify, and measure the body and its environment. Wearable or portable sensors detect heart rates, glucose levels, steps taken, water quality, genomes, and microbiomes, and turn them into electronic data. Is this phenomenon empowering, or a new form of social control? Who volunteers to enumerate bodily experiences, and who is forced to do so? Who interprets the resulting data? How does all this affect the relationship between medical practice and self care, between scientific and lay knowledge?

How What You Do on the Internet Will Improve Medicine

Most of us have gone online to search for information about health. What are the symptoms of a migraine? How effective is this drug? Where can I find more resources for cancer patients? Could I have an STD? Am I fat? A Pew survey reports more than 80 percent of American Internet users have logged on to ask questions like these. But what if the digital traces left by our searches could show doctors and medical researchers something new and interesting? What if the data generated by our searches could reveal information about health that would be difficult to gather in other ways?

Essays from the Anthropocene

Humanity’s collective impact on the Earth is vast. The rate and scale of human-driven environmental destruction is quickly outstripping our political and social capacities for managing it. We are in effect creating an Earth 2.0 on which the human signature is everywhere, a “new earth” in desperate need of humane and insightful guidance.

Most of the information available on cloud computing is either highly technical, with details that are irrelevant to non-technologists, or pure marketing hype, in which the cloud is simply a selling point. This book, however, explains the cloud from the user’s viewpoint—the business user’s in particular. Nayan Ruparelia explains what the cloud is, when to use it (and when not to), how to select a cloud service, how to integrate it with other technologies, and what the best practices are for using cloud computing.

The Analysis of Scarcity, Policies, and Projects

Economics brings powerful insights to water management, but most water professionals receive limited training in it. The second edition of this text offers a comprehensive development of water resource economics that is accessible to engineers and natural scientists as well as to economists. The goal is to build a practical platform for understanding and performing economic analysis using both theoretical and empirical tools. Familiarity with microeconomics or natural resource economics is helpful, but all the economics needed is presented and developed progressively in the text.

Architectural Meaning after the Crisis of Modern Science

Architecture remains in crisis, its social relevance lost between the two poles of formal innovation and technical sustainability. In Attunement, Alberto Pérez-Gómez calls for an architecture that can enhance our human values and capacities, an architecture that is connected—attuned—to its location and its inhabitants. Architecture, Pérez-Gómez explains, operates as a communicative setting for societies; its beauty and its meaning lie in its connection to human health and self-understanding.

Tony Duvert’s novel Atlantic Island (originally published in French in 1979) takes place in the soul-crushing suburbs of a remote island off the coast of France. It is told through the shifting perspectives of a group of pubescent and prepubescent boys, ages seven to fourteen, who gather together at night in secret to carry out a series of burglaries throughout their neighborhood. The boys vandalize living rooms and kitchens and make off with, for the most part, petty objects of no value.

A Pragmatic Framework

The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer data carries rich signals about consumer preferences and consumption patterns. Use of this data can make marketing adaptive, dynamic, and responsive to changes in individual customer behavior. This book introduces state-of-the-art analytic and quantitative methods for customer-centric marketing (CCM).

A New Understanding of How Our Brain Became Remarkable

Humans are awesome. Our brains are gigantic, seven times larger than they should be for the size of our bodies. The human brain uses 25% of all the energy the body requires each day. And it became enormous in a very short amount of time in evolution, allowing us to leave our cousins, the great apes, behind. So the human brain is special, right? Wrong, according to Suzana Herculano-Houzel. Humans have developed cognitive abilities that outstrip those of all other animals, but not because we are evolutionary outliers.

Reflections on Technology, Practice, and Innovation

What happens in an established practice or work setting when a novel artifact or tool for doing work changes the familiar work routines? Any unexpected event, or change, or technological innovation creates a discontinuity; organizations and individuals must reframe taken-for-granted assumptions and practices and reposition themselves. To study innovation as a phenomenon, then, we must search for situations of discontinuity and rupture and explore them in depth.

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