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In the dot-com boom of the late 1990s, employees of Internet startups took risks--left well-paying jobs for the chance of striking it rich through stock options (only to end up unemployed a year later), relocated to areas that were epicenters of a booming industry (that shortly went bust), chose the opportunity to be creative over the stability of a set schedule. In Venture Labor, Gina Neff investigates choices like these made by high-tech workers in New York City’s “Silicon Alley” in the 1990s. Why did these workers exhibit entrepreneurial behavior in their jobs--investing time, energy, and other personal resources that Neff terms “venture labor”--when they themselves were employees and not entrepreneurs?
Neff argues that this behavior was part of a broader shift in society in which economic risk shifted away from collective responsibility toward individual responsibility. In the new economy, risk and reward took the place of job loyalty, and the dot-com boom helped glorify risks. Company flexibility was gained at the expense of employee security. Through extensive interviews, Neff finds not the triumph of the entrepreneurial spirit but a mixture of motivations and strategies, informed variously by bravado, naïveté, and cold calculation. She connects these individual choices with larger social and economic structures, making it clear that understanding venture labor is of paramount importance for encouraging innovation and, even more important, for creating sustainable work environments that support workers.
About the Author
Gina Neff is Associate Professor of Communication and Sociology and a senior data scientist at the University of Washington. She is the author of Venture Labor: Work and the Burden of Risk in Innovative Industries (MIT Press).
—Howard E. Aldrich, Kenan Professor of Sociology & Chair, Department of Sociology, The University of North Carolina at Chapel Hill
—Fred Turner, Stanford University; author of From Counterculture to Cyberculture
—Andrew Ross, author of No-Collar: The Humane Workplace and Its Hidden Costs
Co-Winner, 2013 American Sociological Association Section on Communication and Information Technologies (CITASA) Book Award.