A Lunch BIT from Eco-Business by Peter Dauvergne and Jane Lister
February 18, 2014
What’s behind the high-profile efforts of large corporations to embrace sustainable policies? Why are these big-brand companies making zero-waste and sustainable-packaging promises? Why do they seem to be accelerating their efforts? Is this merely crafty marketing? Are they using feel-good rhetoric to placate governments, activists, and consumers?