BUSINESS & ECONOMICS / Consumer Behavior
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Undue Hate
A Behavioral Economic Analysis of Hostile Polarization in US Politics and Beyond
ISBN: 9780262047500
How to understand the mistakes we make about those on the other side of the political spectrum—and how they drive the affective polarization that is tearing us apart.
Too Much Information
Understanding What You Don't Want to Know
ISBN: 9780262543910
Bestselling author and recipient of the 2018 Holberg Prize, Cass R. Sunstein, explores how more information can make us happy or miserable, and why we sometimes avoid it—but sometimes seek it out.
Reason and Less
Pursuing Food, Sex, and Politics
ISBN: 9780262045476
A new, biologically driven model of human behavior in which reason is tethered to the evolutionarily older autonomic, instinctive, and associative systems.
Good Ethics and Bad Choices
The Relevance of Behavioral Economics for Medical Ethics
ISBN: 9780262542487
An analysis of how findings in behavioral economics challenge fundamental assumptions of medical ethics, integrating the latest research in both fields.
Cognitive Choice Modeling
ISBN: 9780262044967
The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior.
The Power of Experiments
Decision Making in a Data-Driven World
ISBN: 9780262542272
How organizations—including Google, StubHub, Airbnb, and Facebook—learn from experiments in a data-driven world.
Deliberate Ignorance
Choosing Not to Know
ISBN: 9780262045599
Psychologists, economists, historians, computer scientists, sociologists, philosophers, and legal scholars explore the conscious choice not to seek information.
Intermediate Microeconomic Theory
Intermediate Microeconomic Theory
Tools and Step-by-Step Examples
ISBN: 9780262044233
A short, rigorous introduction to intermediate microeconomic theory that offers worked-out examples, tools for solving exercises, and algebra support.
Consumer Neuroscience
ISBN: 9780262036597
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.
Undue Hate
A Behavioral Economic Analysis of Hostile Polarization in US Politics and Beyond
ISBN: 9780262047500
How to understand the mistakes we make about those on the other side of the political spectrum—and how they drive the affective polarization that is tearing us apart.
Too Much Information
Understanding What You Don't Want to Know
ISBN: 9780262543910
Bestselling author and recipient of the 2018 Holberg Prize, Cass R. Sunstein, explores how more information can make us happy or miserable, and why we sometimes avoid it—but sometimes seek it out.
Reason and Less
Pursuing Food, Sex, and Politics
ISBN: 9780262045476
A new, biologically driven model of human behavior in which reason is tethered to the evolutionarily older autonomic, instinctive, and associative systems.
Good Ethics and Bad Choices
The Relevance of Behavioral Economics for Medical Ethics
ISBN: 9780262542487
An analysis of how findings in behavioral economics challenge fundamental assumptions of medical ethics, integrating the latest research in both fields.
Cognitive Choice Modeling
ISBN: 9780262044967
The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior.
The Power of Experiments
Decision Making in a Data-Driven World
ISBN: 9780262542272
How organizations—including Google, StubHub, Airbnb, and Facebook—learn from experiments in a data-driven world.
Deliberate Ignorance
Choosing Not to Know
ISBN: 9780262045599
Psychologists, economists, historians, computer scientists, sociologists, philosophers, and legal scholars explore the conscious choice not to seek information.
Intermediate Microeconomic Theory
Intermediate Microeconomic Theory
Tools and Step-by-Step Examples
ISBN: 9780262044233
A short, rigorous introduction to intermediate microeconomic theory that offers worked-out examples, tools for solving exercises, and algebra support.
Consumer Neuroscience
ISBN: 9780262036597
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.