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Business & Economics / Consumer Behavior

Showing results 1-10 of 12

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‹12›
Undue Hate

Undue Hate

Undue Hate

A Behavioral Economic Analysis of Hostile Polarization in US Politics and Beyond

by Daniel F. Stone

ISBN: 9780262047500

Publisher: The MIT Press

Pub Date: May 9, 2023

How to understand the mistakes we make about those on the other side of the political spectrum—and how they drive the affective polarization that is tearing us apart.
Nudging

Nudging

Nudging

by Riccardo Viale

ISBN: 9780262544443

Publisher: The MIT Press

Pub Date: October 4, 2022

How “nudges” by government can empower citizens without manipulating their preferences or exploiting their biases.
Too Much Information

Too Much Information

Too Much Information

Understanding What You Don't Want to Know

by Cass R. Sunstein

ISBN: 9780262543910

Publisher: The MIT Press

Pub Date: February 15, 2022

Bestselling author and recipient of the 2018 Holberg Prize, Cass R. Sunstein, explores how more information can make us happy or miserable, and why we sometimes avoid it—but sometimes seek it out.
Reason and Less

Reason and Less

Reason and Less

Pursuing Food, Sex, and Politics

by Vinod Goel

ISBN: 9780262045476

Publisher: The MIT Press

Pub Date: February 8, 2022

A new, biologically driven model of human behavior in which reason is tethered to the evolutionarily older autonomic, instinctive, and associative systems.
Good Ethics and Bad Choices

Good Ethics and Bad Choices

Good Ethics and Bad Choices

The Relevance of Behavioral Economics for Medical Ethics

by Jennifer S. Blumenthal-Barby

ISBN: 9780262542487

Publisher: The MIT Press

Pub Date: August 3, 2021

An analysis of how findings in behavioral economics challenge fundamental assumptions of medical ethics, integrating the latest research in both fields.
Cognitive Choice Modeling

Cognitive Choice Modeling

Cognitive Choice Modeling

by Zheng Joyce Wang and Jerome R. Busemeyer

ISBN: 9780262044967

Publisher: The MIT Press

Pub Date: March 9, 2021

The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior.
The Power of Experiments

The Power of Experiments

The Power of Experiments

Decision Making in a Data-Driven World

by Michael Luca and Max H. Bazerman

ISBN: 9780262542272

Publisher: The MIT Press

Pub Date: March 2, 2021

How organizations—including Google, StubHub, Airbnb, and Facebook—learn from experiments in a data-driven world.
Deliberate Ignorance

Deliberate Ignorance

Deliberate Ignorance

Choosing Not to Know

Edited by Ralph Hertwig and Christoph Engel

ISBN: 9780262045599

Publisher: The MIT Press

Pub Date: March 2, 2021

Psychologists, economists, historians, computer scientists, sociologists, philosophers, and legal scholars explore the conscious choice not to seek information.
Intermediate Microeconomic Theory

Intermediate Microeconomic Theory

Intermediate Microeconomic Theory

Tools and Step-by-Step Examples

by Ana Espinola-Arredondo and Felix Muñoz-Garcia

ISBN: 9780262044233

Publisher: The MIT Press

Pub Date: October 27, 2020

A short, rigorous introduction to intermediate microeconomic theory that offers worked-out examples, tools for solving exercises, and algebra support.
Consumer Neuroscience

Consumer Neuroscience

Consumer Neuroscience

Edited by Moran Cerf and Manuel Garcia-Garcia

Foreword by Philip Kotler

ISBN: 9780262036597

Publisher: The MIT Press

Pub Date: November 16, 2017

A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.
‹12›

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