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Unlocking the Mobile Economy

by Anindya Ghose

ISBN: 9780262536059

Publisher: The MIT Press

Pub Date: September 11, 2018

How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers.
Consumer Neuroscience

Consumer Neuroscience

Consumer Neuroscience

Edited by Moran Cerf and Manuel Garcia-Garcia

Foreword by Philip Kotler

ISBN: 9780262036597

Publisher: The MIT Press

Pub Date: November 16, 2017

A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.
From Little’s Law to Marketing Science

From Little's Law to Marketing Science

From Little's Law to Marketing Science

Essays in Honor of John D.C. Little

Edited by John R. Hauser and Glen L. Urban

ISBN: 9780262029919

Publisher: The MIT Press

Pub Date: January 15, 2016

The legacy of a pioneer in operations research and marketing science.
Marketing the Moon

Marketing the Moon

Marketing the Moon

The Selling of the Apollo Lunar Program

by David Meerman Scott and Richard Jurek

Foreword by Eugene A Cernan

With Scott-Martin Kosofsky and Alan Andres

ISBN: 9780262026963

Publisher: The MIT Press

Pub Date: February 28, 2014

One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.
Gurus and Oracles

Gurus and Oracles

Gurus and Oracles

The Marketing of Information

by Miklos Sarvary

ISBN: 9780262016940

Publisher: The MIT Press

Pub Date: December 16, 2011

An examination of the information industry, from Reuters to Facebook, and the special characteristics of information and knowledge markets.
Niche Envy

Niche Envy

Niche Envy

Marketing Discrimination in the Digital Age

by Joseph Turow

ISBN: 9780262701211

Publisher: The MIT Press

Pub Date: February 15, 2008

The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.
Planning in Marketing

Planning in Marketing

Planning in Marketing

A Selected Bibliography

by William F. Massy

ISBN: 9780262630047

Publisher: The MIT Press

Pub Date: June 15, 1962

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