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Unlocking the Mobile Economy

by Anindya Ghose

ISBN: 9780262536059

How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers.

Consumer Neuroscience

Edited by Moran Cerf and Manuel Garcia-Garcia

Foreword by Philip Kotler

ISBN: 9780262036597

A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.

From Little's Law to Marketing Science

Essays in Honor of John D.C. Little

Edited by John R. Hauser and Glen L. Urban

ISBN: 9780262029919

The legacy of a pioneer in operations research and marketing science.

Marketing the Moon

The Selling of the Apollo Lunar Program

by David Meerman Scott and Richard Jurek

Foreword by Eugene A Cernan

With Scott-Martin Kosofsky and Alan Andres

ISBN: 9780262026963

One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.

Gurus and Oracles

The Marketing of Information

by Miklos Sarvary

ISBN: 9780262016940

An examination of the information industry, from Reuters to Facebook, and the special characteristics of information and knowledge markets.

Niche Envy

Marketing Discrimination in the Digital Age

by Joseph Turow

ISBN: 9780262701211

The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.

Planning in Marketing

A Selected Bibliography

by William F. Massy

ISBN: 9780262630047