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        Business & Economics / Public Relations

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        Winning the Reputation Game

        Winning the Reputation Game

        Winning the Reputation Game

        Creating Stakeholder Value and Competitive Advantage

        by Grahame R. Dowling

        ISBN: 9780262034463

        Publisher: The MIT Press

        Pub Date: April 22, 2016

        Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.
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