Distribution Matters

How prisoners serve as media laborers, while the prison serves as a testing ground for new media technologies.

The first book-length study of Nairobi-based female filmmakers—and how their dogged pursuit of opportunities, innovation, and cultural support is defining an industry.

How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy.

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.