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DOI: http://dx.doi.org/10.7551/978-0-262-33027-5-ch104
Page 603
First published 20 July 2015

Effects of Social Network Size and Topology on Evolutionary Decision Making

Hiroki Sayama, Shelley D. Dionne, and Francis J. Yammarino

Abstract (Excerpt)

Collective decision making is crucial in human organizations and societies. When a collective is working on exploration of problem space and/or ideation for creative solutions, the evolutionary perspective is useful for conceptualizing and modeling collective decision making, where populations of ideas spread and evolve on a social network habitat via continual applications of evolutionary operators by human individuals (Sayama & Dionne 2015).

Using an evolutionary approach to model collective decision making, we conducted agent-based simulations to investigate how collective decision making would be affected by the size and topology of social network structure (Sayama, Dionne & Yammarino 2013). In our model, each agent has its own utility function defined over a multi-dimensional problem space, which is marginally different from the “true” utility function that is not accessible from any agent. Each agent can memorize multiple ideas in mind, and iteratively applies evolutionary operators (e.g., replication, mutation, recombination, elimination) to the idea population it has. The outcomes of evolutionary operations are stored in the agent’s mind, and also sent to the neighbors to which the agent is connected. This allows the spread of ideas through social ties.