Marketing the Moon

Marketing the Moon

The Selling of the Apollo Lunar Program

by David Meerman Scott and Richard Jurek

Foreword by Eugene A Cernan

With Scott-Martin Kosofsky and Alan Andres

Hardcover

$29.95

Hardcover

ISBN: 9780262026963

Pub date: February 28, 2014

Publisher: The MIT Press

144 pp., 11 x 10 in, 210 color illus., 25 b&w illus.