The Communications Toolkit

I want to tip my hat to P.H. Longstaff...

The Bookworm

Longstaff presents a compelling case that an interdisciplinary approach is required to make sense of the often bewildering developments in the digital information economy. The Communications Toolkit is an intellectual tour de force that will become an essential reference in the understanding of communications networks and the convergence of the communications and computer industries.

Allan Brown, Australian Key Centre for Cultural and Media Policy, Griffith University

Clear, rich, deep, and eminently useful, Longstaff's Communications Toolkit provides the single best analysis to date of what the digerati of the information age have dubiously termed 'convergence,' examining its economic and policy context and the forces behind it. A must read for everyone involved with the information economy!

Viktor Mayer-Schönberger, Kennedy School of Government, Harvard University

This book provides an intelligent, comprehensive, and accessible guide to the tools and strategies that organizations need to succeed in the turbulent world of new communication and information networks. It marks a refreshing break from the simplistic triumphalism that provided the smoke and mirrors for the dot com boom by offering practical ways to think about tough issues like convergence, competition, cooperation, and diversity in an information society. Longstaff's insights on government regulation alone make this essential reading for everyone with a stake in communication policy today.

Vincent Mosco, Professor, School of Journalism and Communication, Carleton University