Customer-Centric Marketing

A Pragmatic Framework

by R. Ravi and Baohong Sun

Paperback

$35.00

Paperback

ISBN: 9780262529051

Pub date: March 18, 2016

Publisher: The MIT Press

152 pp., 7 x 9 in, 9 figures, 8 tables

eBook

$34.99

eBook

ISBN: 9780262333481

Pub date: March 11, 2016

Publisher: The MIT Press

152 pp., 7 x 9 in, 9 figures, 8 tables

eTextbook rental

4 Months: $17.50
12 Months: $24.50

eTextbook

ISBN: 9780262529051

Pub date: March 18, 2016

Publisher: The MIT Press

152 pp., 7 x 9 in, 9 figures, 8 tables

eTextbook

152 pp., 7 x 9 in, 9 figures, 8 tables

  • Paperback
  • 9780262529051
  • Published: March 2016
  • Publisher: The MIT Press

$35.00

  • eBook
  • 9780262333481
  • Published: March 2016
  • Publisher: The MIT Press

$34.99