The Transformation Myth
Leading Your Organization through Uncertain Times
- Gold Medalist in Business Disruption/Reinvention, 2022 Axiom Business Book Awards
248 pp., 6 x 9 in, 8 figures
- Published: June 6, 2023
- Published: September 28, 2021
- Published: September 28, 2021
In this business bestseller, how companies can adapt in an era of continuous disruption: a guide to responding to such acute crises as COVID-19. Gold Medalist in Business Disruption/Reinvention.
When COVID-19 hit, businesses had to respond almost instantaneously—shifting employees to remote work, repairing broken supply chains, keeping pace with dramatically fluctuating customer demand. They were forced to adapt to a confluence of multiple disruptions inextricably linked to a longer- term, ongoing digital disruption. This book shows that companies that use disruption as an opportunity for innovation emerge from it stronger. Companies that merely attempt to “weather the storm” until things go back to normal (or the next normal), on the other hand, miss an opportunity to thrive.
The authors, all experts on business and technology strategy, show that transformation is not a one-and-done event, but a continuous process of adapting to a volatile and uncertain environment. Drawing on five years of research into digital disruption—including a series of interviews with business leaders conducted during the COVID-19 crisis—they offer a framework for understanding disruption and tools for navigating it. They outline the leadership traits, business principles, technological infrastructure, and organizational building blocks essential for adapting to disruption, with examples from real-world organizations. Technology, they remind readers, is not an end in itself, but enables the capabilities essential for surviving an uncertain future: nimbleness, scalability, stability, and optionality.
“The Transformation Myth offers readers a vision for using technologies like cloud and AI to build digitally resilient organizations capable of pivoting in the face of disruptions. The book persuasively demonstrates the tight linkages between technology and digital resilience.”
Teresa Briggs, Board Member, DocuSign, ServiceNow, Snowflake, Warby Parker
“A blueprint for purpose, values, and mission-driven leadership during transformational times, this is a must-read for those who see disruption as a catalyst to accelerate innovation, refresh culture, and evolve the organization to become even more agile and growth-minded.”
Becky Frankiewicz, President, ManpowerGroup North America
“COVID-19 forced organizations to develop new levels of nimbleness and resilience. The Transformation Myth draws on experience guiding the world's most important businesses through disruption to create a field guide for using the lessons of the crisis to build enduring capabilities.”
Mark LaVigne, President and Chief Executive Officer, Energizer Holdings
“If you are looking for an explanation of how digitally adept organizations can be when they have to be, then The Transformation Myth should be your next read. Filled with insights about why you can never say 'done' when it comes to digital transformation.”
Byron Spruell, President of League Operations, National Basketball Association
“As many organizations launched their responses to the pandemic, I wondered what would happen next. The Transformation Myth answers that question in spades and provides lessons learned, practical advice, and tips on what to do to prevail in the next normal.”
Melissa Werneck, Global Chief People Officer, The Kraft Heinz Company
Porchlight Business Bestseller (October 2021)