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Linda Bernardi

Linda Bernardi is a serial technology entrepreneur and author. Formerly Chief Innovation Officer for IoT & Cloud at IBM, she runs the technology strategy firm StraTerra Partners.

Titles by This Author

How to Thrive in the IoT Economy

In the past, companies found success with a product-first orientation; they made a thing that did a thing. The Inversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking “How do the products we make meet customer needs?” companies should ask “How can technology help us reimagine and fill a need?” Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission.