How did electricity enter everyday life in America? Using Muncie, Indiana—the Lynds' now iconic Middletown—as a touchstone, David Nye explores how electricity seeped into and redefined American culture. With an eye for telling details from archival sources and a broad understanding of cultural and social history, he creates a thought-provoking panorama of a technology fundamental to modern life.
Emphasizing the experiences of ordinary men and women rather than the lives of inventors and entrepreneurs, Nye treats electrification as a set of technical possibilities that were selectively adopted to create the streetcar suburb, the amusement park, the "Great White Way," the assembly line, the electrified home, and the industrialized farm. He shows how electricity touched every part of American life, how it became an extension of political ideologies, how it virtually created the image of the modern city, and how it even pervaded colloquial speech, confirming the values of high energy and speed that have become hallmarks of the twentieth century. He also pursues the social meaning of electrification as expressed in utopian ideas and exhibits at world's fairs, and explores the evocation of electrical landscapes in painting, literature, and photography. Electrifying America combines chronology and topicality to examine the major forms of light and power as they came into general use. It shows that in the city electrification promoted a more varied landscape and made possible new art forms and new consumption environments. In the factory, electricity permitted a complete redesign of the size and scale of operations, shifting power away from the shop floor to managers. Electrical appliances redefined domestic work and transformed the landscape of the home, while on the farm electricity laid the foundation for today's agribusiness.
About the Author
David E. Nye is Professor of American Studies at the University of Southern Denmark and the author of eight books published by the MIT Press, including America’s Assembly Line and When the Lights Went Out.
—Dwight W. hoover, Director, Center for Middletown Studies, Ball State University
—Rolan Marchand, Professor of History, University of California, Davis. Author of Advertising the American Dream
—Rosalind Williams, Associate Professor, Humanities Dept., MIT
—G. Terry Sharrer, Curator of Agriculture, Smithsonian Institution
—David W. Nobble, Professor of American Studies and History, University of Minnesota