Operations Rules

Operations Rules

Delivering Customer Value through Flexible Operations

By David Simchi-Levi

An expert offers a set of rules that will help managers achieve dramatic improvements in operations performance.





An expert offers a set of rules that will help managers achieve dramatic improvements in operations performance.

In recent years, management gurus have urged businesses to adopt such strategies as just-in-time, lean manufacturing, offshoring, and frequent deliveries to retail outlets. But today, these much-touted strategies may be risky. Global financial turmoil, rising labor costs in developing countries, and huge volatility in the price of oil and other commodities can disrupt a company's entire supply chain and threaten its ability to compete. In Operations Rules, David Simchi-Levi identifies the crucial element in a company's success: the link between the value it provides its customers and its operations strategies. And he offers a set of scientifically and empirically based rules that management can follow to achieve a quantum leap in operations performance.

Flexibility, says Simchi-Levi, is the single most important capability that allows firms to innovate in their operations and supply chain strategies. A small investment in flexibility can achieve almost all the benefits of full flexibility. And successful companies do not all pursue the same strategies. Amazon and Wal-Mart, for example, are direct competitors but each focuses on a different market channel and provides a unique customer value proposition—Amazon, large selection and reliable fulfillment; Wal-Mart, low prices—that directly aligns with its operations strategy. Simchi-Levi's rules—regarding such issues as channels, price, product characteristics, value-added service, procurement strategy, and information technolog—-transform operations and supply chain management from an undertaking based on gut feeling and anecdotes to a science.


Out of Print ISBN: 9780262014748 256 pp. | 6 in x 9 in 50 figures, 17 tables.


$20.00 X ISBN: 9780262525152 256 pp. | 6 in x 9 in 50 figures, 17 tables.


  • Chock-full of useful tips, rules, and models that business people can implement immediately. Therein lies the book's true value.



  • Companies today are faced with an increasing number of choices in operational and supply chain strategies. This book goes beyond just showing how to make the right operational decisions. It makes the critical link between operations and providing more value to customers. It's a must read for anyone involved in operations and strategy.

    Jim Champy

    Coauthor of Reengineering the Corporation

  • From managing risk by focusing on flexibility to choosing the right IT investments, this book can help companies navigate today's supply chain challenges and achieve a quantum leap in operations performance.

    Hasso Plattner

    cofounder of SAP and chairman of the SAP Supervisory Board

  • Our team has found the concepts in the book highly applicable to our supply chain and operations strategy as well as to the issues we experience. In particular, the innovative approach to flexibility has triggered interesting discussion in our organization. This book will definitely help organizations to strengthen their operations strategy.

    John J. Grimaldi

    former executive vice president, Michelin North America