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Hardcover | $30.00 Short | £24.95 | 288 pp. | 6 x 9 in | 1 b&w illus. | February 2017 | ISBN: 9780262035477
eBook | $21.00 Short | February 2017 | ISBN: 9780262343107
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Sport 2.0

Transforming Sports for a Digital World


Digital technology is changing everything about modern sports. Athletes and coaches rely on digital data to monitor and enhance performance. Officials use tracking systems to augment their judgment in what is an increasingly superhuman field of play. Spectators tune in to live sports through social media, or even through virtual reality. Audiences now act as citizen journalists whose collective shared data expands the places in which we consume sports news.

In Sport 2.0, Andy Miah examines the convergence of sports and digital cultures, examining not only how it affects our participation in sport but also how it changes our experience of life online. This convergence redefines how we think of about our bodies, the social function of sports, and the kinds of people who are playing. Miah describes a world in which the rise of competitive computer game playing—e-sports—challenges and invigorates the social mandate. Miah also looks at the Olympic Games as an exemplar of digital innovation in sports, and offers a detailed look at the social media footprint of the 2012 London Games, discussing how organizers, sponsors, media, and activists responded to the world’s largest media event.

In the end, Miah does not argue that physical activity will cease to be central to sports, or that digital corporeality will replace the nondigital version. Rather, he provides a road map for how sports will become mixed-reality experiences and abandon the duality of physical and digital.

About the Author

Andy Miah (@andymiah) is Professor and Chair of Science Communication and Future Media in the School of Environment and Life Sciences at the University of Salford, Manchester. He is the coauthor of The Medicalization of Cyberspace and The Olympics and the author of Genetically Modified Athletes.


“For those who think technology has transformed sport, think again—the revolution is only just about to begin! In Sport 2.0 Miah provides a glimpse into the future—a fusion of digital and physical worlds, where sport will be shaped by those able to imagine and harness the disruptive power of digitization.”
Mike Caine, Professor, Sports Technology & Innovation, Loughborough University
“Many scholars tackle the key sports issues of today, but Miah is one of the few who address the key questions of tomorrow. No one can predict the future, but Miah’s work establishes the parameters in which that future will unfold. For those wishing to ask ‘What’s next?’ Sport 2.0 is an essential read.”
Andrew C. Billings, Ronald Reagan Chair of Broadcasting, University of Alabama