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Paperback | $43.95 Trade | £32.95 | ISBN: 9780262632447 | 250 pp. | 10 x 10 in | August 2001

Design by Numbers

About the Author

An internationally recognized leader at the intersection of design and technology, John Maeda is Design Partner at the venture capital firm Kleiner Perkins Caufield & Byers in Silicon Valley. He served until 2014 as the 16th President of the Rhode Island School of Design (RISD) and before that was Associate Director of the MIT Media Lab. He is a designer, technologist, and catalyst behind the national movement to transform STEM (science, technology, engineering and math) to STEAM with the addition of the arts. He is the author of Design by Numbers (1999), The Laws of Simplicity (2006) and Redesigning Leadership (2011), all published by The MIT Press.


“John Maeda shows graphic designers how to step back a level and create their own digital tools. His elegant book could change the way we think about graphic design; I hope it will.”
William J. Mitchell, Dean, School of Architecture and Planning, MIT


Honorable Mention, 2000, American Association of Museums (AAM) publication competition