From Information Policy
Design and Analysis
How the basic concepts of economics—including markets, institutions, and money—can be used to create and analyze economies based on virtual goods.
In the twenty-first-century digital world, virtual goods are sold for real money. Digital game players happily pay for avatars, power-ups, and other game items. But behind every virtual sale, there is a virtual economy, simple or complex. In this book, Vili Lehdonvirta and Edward Castronova introduce the basic concepts of economics into the game developer's and game designer's toolkits. Lehdonvirta and Castronova explain how the fundamentals of economics—markets, institutions, and money—can be used to create or analyze economies based on artificially scarce virtual goods. They focus on virtual economies in digital games, but also touch on serious digital currencies such as Bitcoin as well as virtual economies that emerge in social media around points, likes, and followers. The theoretical emphasis is on elementary microeconomic theory, with some discussion of behavioral economics, macroeconomics, sociology of consumption, and other social science theories relevant to economic behavior.
Topics include the rational choice model of economic decision making; information goods versus virtual goods; supply, demand, and market equilibrium; monopoly power; setting prices; and externalities. The book will enable developers and designers to create and maintain successful virtual economies, introduce social scientists and policy makers to the power of virtual economies, and provide a useful guide to economic fundamentals for students in other disciplines.
HardcoverOut of Print ISBN: 9780262027250 306 pp. | 7 in x 9 in 35 figures
Paperback$40.00 S | £32.00 ISBN: 9780262535069 306 pp. | 7 in x 9 in 35 figures
Many professors and independent readers will choose to supplement this book's information with reading packets and online resources, but Virtual Economies could easily stand alone in any context. Highly recommended.
Technology and Society
What happens when you cross the dismal science of economics with the joyful art of video game design? Lehdonvirta and Castronova offer a fascinating series of answers. This penetrating yet accessible book shows the value of economic thinking for designing virtual worlds, and the value of those virtual worlds for understanding ours.
The Wharton School, University of Pennsylvania; coauthor of For the Win: How Game Thinking Can Revolutionize Your Business
Online games and virtual worlds increasingly utilize sophisticated economies as part of their systems. This book provides an excellent and thorough introduction to how they operate and also how to build one in your own game. Using a wealth of examples from successful long running games like EVE Online, Habbo Hotel, and Everquest, Lehdonvirta and Castronova explain in clear and concise language how virtual economies are built and how to optimize them for success. They also manage to make economics interesting—I really wish this book had been available when I took economics in college.
Canada Research Chair in Games Studies & Design, Concordia University