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        Business & Economics / E-Commerce / Digital Marketing

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        ‹1›
        Selling the American People

        Selling the American People

        Selling the American People

        Advertising, Optimization, and the Origins of Adtech

        by Lee McGuigan

        ISBN: 9780262545440

        Publisher: The MIT Press

        Pub Date: July 18, 2023

        How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.
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        Buy Now

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        How Amazon Branded Convenience and Normalized Monopoly

        by Emily West

        ISBN: 9780262543309

        Publisher: The MIT Press

        Pub Date: February 22, 2022

        How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy.
        Digital Entrepreneurship in Africa

        Digital Entrepreneurship in Africa

        Digital Entrepreneurship in Africa

        How a Continent Is Escaping Silicon Valley's Long Shadow

        by Nicolas Friederici, Michel Wahome and Mark Graham

        ISBN: 9780262538183

        Publisher: The MIT Press

        Pub Date: July 28, 2020

        The hope and hype about African digital entrepreneurship, contrasted with the reality on the ground in local ecosystems.
        ‹1›

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