Business & Economics / E-Commerce / Digital Marketing

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Selling the American People

Advertising, Optimization, and the Origins of Adtech

by Lee McGuigan

ISBN: 9780262545440

Publisher: The MIT Press

Pub Date: July 18, 2023

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.

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How Amazon Branded Convenience and Normalized Monopoly

by Emily West

ISBN: 9780262543309

Publisher: The MIT Press

Pub Date: February 22, 2022

How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy.

Digital Entrepreneurship in Africa

How a Continent Is Escaping Silicon Valley's Long Shadow

by Nicolas Friederici, Michel Wahome and Mark Graham

ISBN: 9780262538183

Publisher: The MIT Press

Pub Date: July 28, 2020

The hope and hype about African digital entrepreneurship, contrasted with the reality on the ground in local ecosystems.

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