Skip to content
MIT Press
  • MIT Press
  • Books
    • Column
      • View all subjects
      • New releases
      • Catalogs
      • Textbooks
      • Series
      • Awards
    • Column
      • Authors
      • Distributed presses
      • The MIT Press Reader
      • Podcasts
      • Collections
    • Column
      • MIT Press Direct

        MIT Press Direct is a distinctive collection of influential MIT Press books curated for scholars and libraries worldwide.

        • Learn more
  • Journals
    • column
      • Journals all topics
      • Economics
      • International Affairs, History, & Political Science
    • column
      • Arts & Humanities
      • Science & Technology
      • Open access
    • column
      • MIT Press journals

        MIT Press began publishing journals in 1970 with the first volumes of Linguistic Inquiry and the Journal of Interdisciplinary History. Today we publish over 30 titles in the arts and humanities, social sciences, and science and technology.

        • Learn more
  • Open Access
    • column
      • Open access at the MIT Press
      • Open access books
      • Open access journals
    • column
      • Direct to Open
      • MIT Open Publishing Services
      • MIT Press Open on PubPub
    • Column
      • Open access

        The MIT Press has been a leader in open access book publishing for over two decades, beginning in 1995 with the publication of William Mitchell’s City of Bits, which appeared simultaneously in print and in a dynamic, open web edition.

        • Learn more
  • Info for
    • column
      • Current authors
      • Prospective authors
      • Instructors
    • column
      • Media inquiries
      • Booksellers
      • Rights and permissions
    • column
      • Resources

        Collaborating with authors, instructors, booksellers, librarians, and the media is at the heart of what we do as a scholarly publisher. If you can’t find the resource you need here, visit our contact page to get in touch.

        • Learn more
  • Give
  • About
    • Column
      • About
      • Jobs
      • Internships
      • MIT Press Editorial Board
      • MIT Press Management Board
      • Our MIT story
    • Column
      • Catalogs
      • News
      • Events
      • Conferences
      • Bookstore
    • Column
      • The MIT Press

        Established in 1962, the MIT Press is one of the largest and most distinguished university presses in the world and a leading publisher of books and journals at the intersection of science, technology, art, social science, and design.

        • Learn more
  • Contact Us
Newsletter
MIT Press
Newsletter

Books

    Authors

      On the site

        Business & Economics / E-Commerce / Digital Marketing

        Showing results 1-3 of 3

        • Books
        • Site Content
        Filter Results OPEN +
        Searching...
        ‹1›
        Selling the American People

        Selling the American People

        Selling the American People

        Advertising, Optimization, and the Origins of Adtech

        by Lee McGuigan

        ISBN: 9780262545440

        Publisher: The MIT Press

        Pub Date: July 18, 2023

        How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.
        Buy Now

        Buy Now

        Buy Now

        How Amazon Branded Convenience and Normalized Monopoly

        by Emily West

        ISBN: 9780262543309

        Publisher: The MIT Press

        Pub Date: February 22, 2022

        How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy.
        Digital Entrepreneurship in Africa

        Digital Entrepreneurship in Africa

        Digital Entrepreneurship in Africa

        How a Continent Is Escaping Silicon Valley's Long Shadow

        by Nicolas Friederici, Michel Wahome and Mark Graham

        ISBN: 9780262538183

        Publisher: The MIT Press

        Pub Date: July 28, 2020

        The hope and hype about African digital entrepreneurship, contrasted with the reality on the ground in local ecosystems.
        ‹1›

        logo
        • Column 1
          • Books
          • Journals
          • The MIT Press Reader
          • Podcasts
          • Imprints
        • Column 2
          • The MIT Press
            • About
            • Bookstore
            • Catalogs
            • Conferences
            • Press Editorial Board
            • Jobs
            • Internships
            • Press Management Board
            • News
            • Staff
            • Code of Conduct
            • Give
        • Column 3
          • Site Help
            • Accessibility
            • FAQ
            • Our eBooks
            • Privacy Policy
            • Terms of Use
        • Column 4
          • Resources
            • Current Authors
            • Prospective Authors
            • Booksellers
            • Instructors
            • Rights and Permissions
            • Media Inquiries
            • MIT Discounts
        • Column 5
          • Digital
            • CogNet
            • Digital Partners and Products
            • Knowledge Futures Group
            • MIT Press Direct
        • Global

          One Broadway 12th Floor Cambridge, MA 02142

        • Contact

        Connect

        © 2023 MIT Press. All Rights Reserved.

        Powered by Supadu