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Paperback | $26.00 Short | £17.95 | ISBN: 9780262692021 | 436 pp. | 5.6 x 8.6 in | July 1997

Internet Dreams

Archetypes, Myths, and Metaphors
Edited by Mark J. Stefik


The "information superhighway" is a metaphor oft used to describe the internet, used so often that Stefik fears we're in danger of subjecting the evolution of the net to the limiting implications of this metaphor. Stefik, along with a host of prescient techno thinkers and doers, examine four richer, more powerful metaphors and their Jungian archetypes that together should expand anyone's thinking about the cyber world... And those metaphors are: digital library (The Keeper of Knowledge), electronic mail (Communicator), electronic marketplace (Trader), and digital world (Adventurer). The summoning of the archetypes in service of Stefik's argument is less silicon psychobabble than it is a compelling way to organize this book around the very real ways in which the net is being used.


The I-Way as Publishing and Community Memory
Vannevar Bush, J. C. R. Licklider, Robert E. Kahn, Joshua Lederberg, John Browning, Scott D. N. Cook, Vicky Reich, Mark Weiser, Ranjit Makkuni

The I-Way as a Communications Medium
Lee Sproull, Samer Faraj, Jay Machado, Lynn Conway, Joshua Lederberg.

Selling Goods and Services the I-Way
Thomas Malone, Joanne Yates, Robert Benjamin, Laura Fillmore, Mark Stefik

The I-Way as a Gateway to Experience
Pavel Curtis, Julian Dibbell, Harry Collins, Mark Stefik, John Seeley Brown, William Wulf, Barbara Viglizzo


About the Editor

Mark Stefik in an inventor and Research Fellow at the Palo Alto Research Center (PARC), where he directs the Information Sciences and Technologies Laboratory.


“Before we build, we imagine. And the trajectory of imagination-past tells volumes about futures to come. Stefik has assembled a brilliant collection of visions to ponder. Read closely, and you will catch a clear glimpse of the possibilities that lie ahead.”
Paul Saffo, Director, Institute For the Future

“We are in the early stages of a revolution in the computing industry. The Web represents the convergence of two powerful forces—network computing and visual computing. The Web is bringing the online experience ever closer to that of the real world via interactive 3D graphics, audio, and video. Applications will be so engaging and intuitive that it will dramatically enhance the way we work, the way we learn, and the way we socialize. Mark Stefik brings the excitement of this revolution into the forefront of our imaginations in his enjoyable new book.”
Dr. Edward McCracken, Chairman & CEO, Silicon Graphics, Inc., and former Co-chair, National Information Infrastructure Advisory Council